Ads! They make us crazy! Most are horrific... like.. REALLY horrific. But they can also be awesome works of art on film. The latest Apple HomePod ad directed by Spike Jonze and featuring British double-threat singer & dancer FKA Twigs, is a delightful and mesmerising piece of video art. Yes, it has the obligatory 'Hey Siri' in it, and the quick product name and logo burst at the end, but the remaining 99% of the TVC is visual bliss.