amico.agency — creative partnerships – surry hills sydney

Jackalberry

 

From nothing, to everything

 
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Jackalberry

Cocktail Bar, Hyatt Regency Sydney

 

Chris Harvie and Peta Harvie have a passion for design and built form, which has fuelled decades of success for their independent real estate business. From the moment they spoke to us about expanding into property cleaning and maintenance, we knew this would be a different kind of offering. Beginning with naming, we created a brand that disrupts the market through identity, stationery, uniforms and website.


Awards

  • Best Hotel Bar at the 2019 HM Awards for Hotel and Accommodation Excellence.

  • Shortlisted Best Brand, Eat Drink Design Awards

  • Shortlisted Best Bar Design, Eat Drink Design Awards

 
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To combat the sameness of competing brands, a more creative approach was required. The solution was to capitalise on the founders’ dedication to architecture, which translated into the brand name SURFACE. The brand-mark customises a sans serif typeface, while a distinctive geometric icon features to the left. This icon leads to a larger suite of geometric shapes, creating a design-flavoured visual language reminiscent of the architectural spaces SURFACE takes care of. These assets can be used in unlimited combinations, while fashion forward colours keep the brand fresh and alive for the future.

 
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Property maintenance just got glamorous!

 
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F&B Concept
Naming
Identity
Print
Uniforms
Website
Interiors Consulting
Photography


The result is a clean minimalist brand which reinvents the cleaning and maintenance category. The owners’ passion for design and form is inherent throughout the brand, while the dynamic website was developed by Hyphen.