amico.agency — creative partnerships – surry hills sydney

Walter Baden

A law firm, but not as you know it.

 
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WALTER BADEN
Law Firm, Sydney


 

After twenty years serving as corporate lawyers, Steven Humphries and Trent Le Breton wanted to move away from the antiquated processes of traditional law firms. They resolved to launch a boutique firm, then asked us to develop a brand that would reflect their desire to challenge and improve the status quo. Beginning with branding and UX workshops, we devised a brand strategy that would come to life through identity, stationery, signage and website.

 
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For Walter Baden to cut through a crowded marketplace, the brand-mark needed to capture an inherent audacity, while still reflecting core values and expertise. The solution crafts an artisan serif typeface, set in lowercase, reversed out of a vividly uncommon red. The two names are butted together, playfully separated by a ‘shadow’ cast by one of the letters. A suite of supporting abstract textures speaks to the brand’s endless curiosity, while the website’s bold UX reflects directness and technological know-how.

 
 
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The face of Australian corporate law has been reinvented.

 
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Brand strategy
Identity
Print
Signage
UX
Website


walterbaden.law

The result is an elegant but audacious brand which challenges the norms of the legal landscape. The founders’ credibility and sophistication is captured through the European sensibilities of Daniel Mueller’s portrait photography, while the dynamic website was developed by Hyphen.